Walmart intelligence for CPG brands

See exactly which stores went dark — and why.

You have a Retail Link login. You still don't know which doors stopped selling last week — or whether that no-sale is a stock problem or a velocity problem. Lucerna gives your brand a private analytics portal that answers those questions automatically, every week.

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Retail Link shows you the data. It doesn't tell you what to do with it.

Retail Link gives you access to Walmart POS data. But it doesn't tell you which stores stopped selling your product two weeks ago, whether that no-sale is an out-of-stock or a velocity problem, or which SKUs are losing distribution without anyone noticing.

Lucerna Insights is a private analytics portal built for CPG brands. Upload your Retail Link export once a week and get a branded dashboard that answers these questions automatically — no data analyst required.

500+
Walmart store doors in active monitoring
13+
Intelligence reports built in — no configuration
1
Private portal per brand — your subdomain, your logo, your data

Everything your brand needs to run its Walmart business.

01

Weekly Pulse

KPI cards for POS revenue, UxSxW, no-sale rate, and consistent seller count — all with week-over-week deltas. Toggle 1, 4, 8, 13, or 26-week views in a click.

02

Distribution Build

An animated map that plays your Walmart rollout week by week — one dot per store, color-coded by velocity, no-sale risk, or store tier. Loop it for your investor deck. No other tool in CPG shows this.

03

Store Lifecycle

Automated reports for Lost Doors, Never-Sold Stores, and New Door Gains. Know which stores went silent — not in your quarterly review, but this week, while you can still do something about it.

04

SKU Intelligence

Per-store distribution status for every SKU — In Distribution, Zero Velocity, or Distribution Gap. SKU Dropout detection flags items that stopped selling at a store before the pattern shows up in your numbers.

05

Inventory Root Cause

When a store goes no-sale, we classify it: supply-driven (you're out of stock) or demand-driven (product is on shelf but not selling). That's the difference between calling your 3PL and calling your field rep.

06

Multi-Retailer Ready

Walmart is live. Sprouts/SPINS, KeHE, UNFI, Costco, and Amazon slots are active and unlock as connectors go live. One login, one portal, every channel — as your distribution expands.

The platform, in the wild.

A CPG brand crossing 500+ Walmart store doors across 6 states had no store-level visibility, manual weekly reporting, and no early warning system for underperformers. We onboarded them onto the Lucerna portal. Here's what changed.

Read the case study → Demo available on request
Case study · Retail analytics

CPG brand Walmart intelligence

500+ store doors, 3 SKUs, no store-level visibility. We built them a live intelligence portal with an animated distribution map, automated lost-door detection, and inventory root cause analysis — updated every week.

Walmart in-store· 514 store locations· Full platform deployment

Live in your portal this week.

01

Export from Retail Link

You export your weekly POS data from Retail Link as a spreadsheet. Two minutes. No IT involvement, no API setup, no third-party connector to configure.

02

Upload to your portal

Drop the file into your portal's secure upload flow. We handle parsing, normalization, store-tier assignments, velocity rankings, and no-sale classification — all automatically.

03

Your portal goes live

You get a branded URL (yourbrand.lucernainsights.com), your logo in the nav, and your own isolated data environment. Your team logs in and the data is already there.

04

Act on the intel

Call your 3PL if it's a stock problem. Call your field rep if it's a velocity problem. Call your broker if a door went dark. Lucerna tells you which — every single week.

Start with Walmart. Expand from there.

01 · Entry
Walmart Hub
The complete Walmart intelligence suite. Everything a brand needs to run its Walmart business from one portal.
  • Weekly Pulse dashboard with period selectors
  • Distribution Build animated map
  • Store Lifecycle reports — Lost Doors, Never-Sold, New Gains
  • SKU Intelligence & Dropout detection
  • Inventory root cause analysis
  • White-labeled portal (your subdomain + logo)
Get pricing →
03 · Custom
Enterprise
Larger brand? Multiple divisions or buyers? Custom data needs? Let's scope something built around your specific footprint.
  • Custom connector development
  • Multi-brand or multi-division portals
  • Advanced data integrations
  • Dedicated onboarding & support
  • Custom reporting & exports
  • SLA guarantees available
Contact us →

If you have Retail Link, you can be live this week.

Request a demo and we'll walk you through the platform using your own Walmart footprint. No retainer, no commitment — just a clear look at what your data can tell you.

Typically respond within one business day · No retainer required to start