A CPG brand selling across thousands of Walmart locations had no reliable way to see how their products were actually performing at the store level. We built them a live intelligence dashboard that changed how they make decisions.
The brand had sales data — it just couldn't use it. Weekly reporting was a manual exercise that consumed hours, store-level performance was invisible, and underperforming locations went undetected until it was too late to act.
Aggregate numbers looked fine on paper. But individual store performance — which locations were struggling, which were thriving — was completely opaque.
Every week, someone on the team manually pulled, cleaned, and assembled sales data into a spreadsheet. Hours of work for a report that was already out of date the moment it was finished.
Without a systematic way to flag problem locations, poor-performing stores stayed poor. There was no early warning — just a quarterly surprise when the numbers finally rolled up.
We designed and built a custom sales intelligence dashboard pulling directly from their Walmart POS data. Not a generic BI tool configured to fit — a purpose-built system designed around exactly how this brand's team thinks and works.
Every location ranked, scored, and surfaced — with drill-down into individual store trends over time.
No more manual pulls. The dashboard updates automatically — the team opens it and the numbers are already there.
Stores falling below velocity thresholds are automatically surfaced — no hunting, no surprises.
Total units, revenue velocity, week-over-week trends, and top performers — all above the fold, at a glance.
Search, sort, and filter across all locations by state, region, or performance tier in seconds.
Week-by-week sales velocity charted by product and location — so the team can spot momentum shifts early.
The question was never whether the data existed. It was whether anyone could see it clearly enough to act on it.
The dashboard didn't just save time — it changed how the team operates. Store-level intelligence that used to take a dedicated effort to assemble is now available to anyone on the team, instantly.
The following is the actual dashboard built for this engagement, with anonymized data. Interact with it directly — filter stores, explore the charts, drill into performance tiers.
If you're a brand selling in Walmart, Target, or any major retailer and you're still piecing together store performance from spreadsheets — we've solved this problem before and we can solve it for you.
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